Marketing Strategies

Convenience store marketing strategy ideas & news

Program streamlines ordering process for branded materials and services

HOUSTON -- Phillips 66, which owns leading gas station brands Phillips 66, 76 and Conoco, has officially launched Brand Image Central (BIC). The program enables customers to shop for all image-related branding products through an easy-to-use web portal. Leveraging state-of-the-art technology,...

Nearly third of consumers worried about safety of personal information

CHICAGO -- Enrollment in loyalty programs is on the rise across all retail categories, but soaring participation in retailer loyalty programs does not necessarily translate to "genuine" loyalty and relevant communications are increasingly essential in loyalty engagement; however, recent Mintel...

NOCO, MWS execs discuss ups and downs of family-run businesses

ATLANTA -- Family-run businesses operate by their own set of rules, and relationships exist on a much more permanent and deeper level. In a NACS Show educational session moderated by Jeff Miller, president of family-run Miller Oil Co., two retailers who have become leaders within their family’s...

Site under construction reveals Sheetz convenience store infrastructure
The Pantry adding QSRs, redesigned sites in multiple markets
NACS Show's Ideas 2 Go video presentation reveals retail reinvention.
NACS Show: It's more than a logo or a look, experts say.
NACS Show: Winning employee, customer loyalty a matter of exceeding expectations
7-Eleven to become part of American Express Serve's free cash-loading network.
Walgreens leveraging low-cost financial services via rewards to draw in "unbanked".

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