Marketing Strategies

Convenience store marketing strategy ideas & news
Mitch Morrison (left), Christi Frizzell, Grant Heminger

Speedway honored for executing its Speedy Rewards program at high level

FAIRBORN , Ohio -- Great store design, remarkable community involvement and a great consumer experience--these are the three primary attributes honored in CSP's annual Convenience Retailing Awards. But really what drives the award winners is passion for providing a superior retail experience to...

Discount deals may be nice, but they don't necessarily generate repeat business.

IRVING , Texas -- Discount deals may be nice, but they don't necessarily generate repeat business. Now Exxon Mobil Corp. plans to launch a pilot test of a mobile application that will award consumers points just for entering a store, CSP Daily News has learned. A consumers earns more points if he...

22% of consumers who "liked" gas brand, c-store chain are frequent/loyal customers: NPD

PORT WASHINGTON , N.Y. -- "Dealing" has played a growing role in consumer purchase behavior over the past few years. During the 12 months ending October 2011, 16% of gasoline buyers chose where to purchase because of discounts, rebates or rewards, according to a new report from The NPD Group Inc...

Survey respondents say PEVs too expensive, don't have enough range, technology not proven.
Discount retailer expanding to California, Massachusetts
Alleges 488 instances of excessive pricing following Hurricane Irene
Includes team-ups with NFL, NASCAR, Rock 'n' Roll Marathon Race Series.
Retail gasoline price decline probably ending, says Lundberg
Coca-Cola shifting gears on seasonal packaging over public's reaction.
Provides benefit savings of up to 25 cents per gallon