Marketing Strategies

Convenience store marketing strategy ideas & news

Includes team-ups with NFL, NASCAR, Rock 'n' Roll Marathon Race Series

MCLEAN, Va. -- In 2012, Mars Chocolate North America will launch several retailer promotions, beginning in January. Promotions and sponsorships include: Consumers and retailers will score big this season when Mars Brands and the NFL team up for the 2012 Super Bowl sweepstakes and instant-win game "...

Retail gasoline price decline probably ending, says Lundberg

CAMARILLO , Calif. -- During the past two weeks, crude oil prices rose $3.55 per barrel. The West Texas Intermediate (WTI) crude oil futures price closed at $100.96 on December 2. But instead of rising, pump prices dropped by 8.89 cents per gallon to a U.S. average $3.2918 for regular grade,...

Coca-Cola shifting gears on seasonal packaging over public's reaction

ATLANTA -- Coca-Cola Co. is switching back to its traditional red can just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans--initially expected to be in stores through February--make an exit...

Provides benefit savings of up to 25 cents per gallon
Utah site trades on excitement of professional sports teams
Crown Imports rolls out annual holiday retail promotion, TV spot
Cenex continues to drive Cabela’s CLUB Visa Card
6,700-square-foot site largest in chain, expands several sections
BP asks marketers to take a fresh look at its Pump Rewards program
Also launching c-store placement campaign through Mr. Checkout