Marketing Strategies

Convenience store marketing strategy ideas & news

Discount deals may be nice, but they don't necessarily generate repeat business.

IRVING , Texas -- Discount deals may be nice, but they don't necessarily generate repeat business. Now Exxon Mobil Corp. plans to launch a pilot test of a mobile application that will award consumers points just for entering a store, CSP Daily News has learned. A consumers earns more points if he...

22% of consumers who "liked" gas brand, c-store chain are frequent/loyal customers: NPD

PORT WASHINGTON , N.Y. -- "Dealing" has played a growing role in consumer purchase behavior over the past few years. During the 12 months ending October 2011, 16% of gasoline buyers chose where to purchase because of discounts, rebates or rewards, according to a new report from The NPD Group Inc...

Survey respondents say PEVs too expensive, don't have enough range, technology not proven

BOULDER , Colo. -- The year 2012 will be an important test of the commercial viability of plug-in electric vehicles (PEVs). Chevrolet and Nissan ended 2010 with the launch of their first highway-capable, mass-market PEVs. Other automakers are working to electrify their lineups. Toyota plans to...

Discount retailer expanding to California, Massachusetts
Alleges 488 instances of excessive pricing following Hurricane Irene
Includes team-ups with NFL, NASCAR, Rock 'n' Roll Marathon Race Series.
Retail gasoline price decline probably ending, says Lundberg
Coca-Cola shifting gears on seasonal packaging over public's reaction.
Provides benefit savings of up to 25 cents per gallon
Utah site trades on excitement of professional sports teams