Marketing Strategies

Convenience store marketing strategy ideas & news

Retailer brings MySheetz card to Pennsylvania following successful tests

ALTOONA, Pa. -- After tests in its Ohio and North Carolina convenience stores, Sheetz Inc. is debuting its loyalty card in Pennsylvania, reported The Patriot-News . Rich Steckroth, director of business development for the Altoona, Pa.-based chain, told CSP Daily News that the MySheetz loyalty card...

Euromonitor report details company's findings on tobacco consumers

LONDON -- A recent report, from London-based strategy research firm Euromonitor International, contains a surprising forecast that the global smoking population will grow by almost the population of Poland by 2014. According to the study, Switcher, Quitter or Resister? In Search of the Tobacco...

Beverage leveraging social media to engage customers, retailers

SPRINGS, Texas -- With an increasing number of relaxation beverages on the market, Funktional Beverages Inc. knew it could not be too relaxed about its marketing plan for its Purple Stuff beverage, said Facebook Marketing Solutions. So in March 2010, the company turned to Facebook ads to help raise...

Taking the temperature of consumer confidence, foodservice spending
Retailers need to improve product, service, communications, says Mintel
But retailer violations don't increase, say Weights & Measures inspectors.
Will also pay $20,000 as part of settlement of mislabeled fuel
2011 growth includes expansion into three new states
Casey's General Stores Inc. named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency.
Opens with traditional hoagie contest