Marketing Strategies

Convenience store marketing strategy ideas & news

Taking the temperature of consumer confidence, foodservice spending

Unemployment is down, but gas prices are up. The recession is "over," but the stock market is still wobbly. According to a new report from Technomic, all this makes consumers continuously concerned. In a March 2011 survey of 500 consumers, the Chicago-based consultancy found that more than nine out...

Retailers need to improve product, service, communications, says Mintel

CHICAGO -- Today's consumers are constantly on-the-go and as a result, they prefer that restaurants offer quick and convenient meal and snack options that will not slow them down; however, one foodservice option that is widely ignored by hungry shoppers is the convenience store. While c-stores...

But retailer violations don't increase, say Weights & Measures inspectors

LINCOLN, Neb. -- As fuel prices rise, so do the number of consumer complaints at the gasoline pump. A recent survey of state weights and measures officials revealed that most of the respondents see a direct correlation between fuel prices and the number of complaints they receive; however, Kurt...

Will also pay $20,000 as part of settlement of mislabeled fuel
2011 growth includes expansion into three new states
Casey's General Stores Inc. named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency.
Opens with traditional hoagie contest
When it comes to millennials, c-stores have permission to be weird
Customers who accumulate 1,000 points can save up to $1/gallon up to 35 gallons
The Wisconsin Department of Justice filed an enforcement action against Krist Oil Co., which operates gas station convenience stores in Northern Wisconsin.