Marketing Strategies

Convenience store marketing strategy ideas & news

Casey's General Stores Inc. named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency.

ANKENY, Iowa -- Casey's General Stores Inc. has named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency of record. Catchfire Media will create and execute social media strategies and technology solutions for the publicly traded...

Opens with traditional hoagie contest

OLD BRIDGE, N.J. -- Wawa celebrated the opening of its new store in Old Bridge, N.J., last week in its traditional but messy manner. Following a ribbon-cutting ceremony Nov. 18, the store arranged for Old Bridge police officers and firefighters to engage in a hoagie-building competition for charity...

When it comes to millennials, c-stores have permission to be weird

PHOENIX -- Accounting for potentially 82 million people, millennials (often described as people born between 1982 and 2002) are a group that require convenience store attention. And at the CSP 2010 Consumer Insights Forum in Phoenix, Michelle Barry, senior vice president of The Hartman Group Inc.,...

Customers who accumulate 1,000 points can save up to $1/gallon up to 35 gallons
The Wisconsin Department of Justice filed an enforcement action against Krist Oil Co., which operates gas station convenience stores in Northern Wisconsin.
Ethanol producer says motorist demand will drive E15 acceptance by retailers
Enables social gifting through both virtual, traditional plastic cards
Imperial Oil updated its Esso Extra customer loyalty program with a fresh, modern look and new features that will improve the customer experience.
Family Express offers smart phone alternative to physical card for F.E. Perks
Combined services effective September 1; one card to be accepted in 2011

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