Marketing Strategies

Convenience store marketing strategy ideas & news

Consumers' fuel purchases increasingly driven by discounts, rewards, rather than brand, quality

HOUSTON -- Over the past few months, consumers have shifted from brand and quality as a reason to purchase gasoline in favor of discount, rebate and reward programs, according to recent motor fuels research by market research company The NPD Group. Based on NPD's Motor Fuels Index, which tracks...

New AAA fuel savings program exceeding expectations

TONAWANDA, N.Y. -- When NOCO Express and AAA Western & Central New York first launched their joint fuel savings and rewards program in early May, the goal was to log 5,000 unique users within the first month. The program easily surpassed that within the first week, said Henry Bays, general...

Phillips 66, Conoco, 76 sites participating in KickBack

HOUSTON -- ConocoPhillips has joined the KickBack Points Coalition Loyalty Program. This program will offer Phillips 66, Conoco and 76-branded retailers a turnkey and cost-effective loyalty solution. Participating consumers can earn and redeem points instantly for fuel and merchandise purchases at...

Retailer brings MySheetz card to Pennsylvania following successful tests
Euromonitor report details company's findings on tobacco consumers.
Purple Stuff soda can
Beverage leveraging social media to engage customers, retailers
Taking the temperature of consumer confidence, foodservice spending
Retailers need to improve product, service, communications, says Mintel
But retailer violations don't increase, say Weights & Measures inspectors.
Will also pay $20,000 as part of settlement of mislabeled fuel