Marketing Strategies

Convenience store marketing strategy ideas & news

2011 growth includes expansion into three new states

GOODLETTSVILLE, Tenn. -- Building on its plans to open 625 new stores in fiscal 2011, Dollar General Corp. has announced that it plans to create 6,000 new jobs. The new stores and jobs will be spread among Dollar General's existing 35-state operating area as well as three new states: Connecticut,...

Casey's General Stores Inc. named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency.

ANKENY, Iowa -- Casey's General Stores Inc. has named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency of record. Catchfire Media will create and execute social media strategies and technology solutions for the publicly traded...

Opens with traditional hoagie contest

OLD BRIDGE, N.J. -- Wawa celebrated the opening of its new store in Old Bridge, N.J., last week in its traditional but messy manner. Following a ribbon-cutting ceremony Nov. 18, the store arranged for Old Bridge police officers and firefighters to engage in a hoagie-building competition for charity...

When it comes to millennials, c-stores have permission to be weird
Customers who accumulate 1,000 points can save up to $1/gallon up to 35 gallons
The Wisconsin Department of Justice filed an enforcement action against Krist Oil Co., which operates gas station convenience stores in Northern Wisconsin.
Ethanol producer says motorist demand will drive E15 acceptance by retailers
Enables social gifting through both virtual, traditional plastic cards
Imperial Oil updated its Esso Extra customer loyalty program with a fresh, modern look and new features that will improve the customer experience.
Family Express offers smart phone alternative to physical card for F.E. Perks

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