Marketing Strategies

Convenience store marketing strategy ideas & news

Imperial Oil updated its Esso Extra customer loyalty program with a fresh, modern look and new features that will improve the customer experience.

CALGARY, Alberta -- Imperial Oil has updated its Esso Extra customer loyalty program with a fresh, modern look and new features that the company said will improve the customer experience and enhance interaction with the program. Improvements include new promotional materials and a new...

Family Express offers smart phone alternative to physical card for F.E. Perks

VALPARAISO, Ind. -- Convenience retailer Family Express has announced the extended launch into the social media and mobile marketing arena. The company has deployed the technology to immediately offer its customers the ability to use their mobile devices as their F.E. Perks loyalty card at the...

Combined services effective September 1; one card to be accepted in 2011

KNOXVILLE, Tenn. -- On September 1, the new entity Pilot Flying J is merging the loyalty programs of the two formerly separate companies. "Both Pilot Travel Centers and Flying J are grateful to our longtime loyal customers.... We've heard your comments on wanting a merged loyalty program and here...

Sites focus on foodservice, store design and the community
Implements KSS Fuels' price optimizing solution for automated postings to GasBuddy.com.
Launches "Whrrl Society Rewards" loyalty program.
Says new Welcome & Travel Center threatens businesses near interchanges
Consumer confidence improving, Nielsen exec says at SOI
Greatest opportunities exist at retail locations, limited-service restaurants
Kum & Go collects more than 40,000 signatures for "Fight Swipe Fees" campaign.

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