Marketing Strategies

Convenience store marketing strategy ideas & news

When it comes to millennials, c-stores have permission to be weird

PHOENIX -- Accounting for potentially 82 million people, millennials (often described as people born between 1982 and 2002) are a group that require convenience store attention. And at the CSP 2010 Consumer Insights Forum in Phoenix, Michelle Barry, senior vice president of The Hartman Group Inc.,...

Customers who accumulate 1,000 points can save up to $1/gallon up to 35 gallons

TOLEDO, Ohio -- The Kroger Co. has teamed up with Shell to give customers in the Toledo, Findlay and Mansfield, Ohio, areas the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card at their local...

The Wisconsin Department of Justice filed an enforcement action against Krist Oil Co., which operates gas station convenience stores in Northern Wisconsin.

OCONTO, Wis. -- The Wisconsin Department of Justice, at the request of the Wisconsin Department of Agriculture, Trade & Consumer Protection, has filed an enforcement action against Krist Oil Co., which operates gas station convenience stores in Northern Wisconsin. According to the complaint,...

Ethanol producer says motorist demand will drive E15 acceptance by retailers
Enables social gifting through both virtual, traditional plastic cards
Imperial Oil updated its Esso Extra customer loyalty program with a fresh, modern look and new features that will improve the customer experience.
Family Express offers smart phone alternative to physical card for F.E. Perks
Combined services effective September 1; one card to be accepted in 2011
Sites focus on foodservice, store design and the community
Implements KSS Fuels' price optimizing solution for automated postings to GasBuddy.com.

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