Marketing Strategies

Convenience store marketing strategy ideas & news

Sites focus on foodservice, store design and the community

MANOR TOWNSHIP, Pa. & BUFFALO, Wyo. -- The Maverik and Sheetz convenience-store chains both opened new stores this month with a focus on foodservice, store design and community. Many local citizens showed up for the grand opening of the Manor Township, Pa., Sheetz store on Thursday as company...

Implements KSS Fuels' price optimizing solution for automated postings to GasBuddy.com

ANDERSON, Ind. -- Ricker Oil Co. is posting its fuel prices to GasBuddy.com to keep motorists informed of its competitively priced fuel. Currently, Ricker uses PriceNet fuel price management and optimization system from KSS Fuels to establish its pricing strategy. Moving forward, the company will...

Launches "Whrrl Society Rewards" loyalty program

EL DORADO, Ark. -- Murphy USA has teamed up with Pelago, the maker of Whrrl, which has launched Whrrl Society Rewards, a social loyalty program designed to close the gap between a brand's online social media presence and real-world physical presence. Whrrl will reward the convenience chain's...

Says new Welcome & Travel Center threatens businesses near interchanges
Consumer confidence improving, Nielsen exec says at SOI
Greatest opportunities exist at retail locations, limited-service restaurants
Kum & Go collects more than 40,000 signatures for "Fight Swipe Fees" campaign.
Certified Savings program to be tied to third parties by year's end.
And Irving Oil asks rewards members to exchange cards after Shaw's sale.
Ends employee in-store collections for Humane Society after social media pushback

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