Marketing Strategies

Convenience store marketing strategy ideas & news

Ethanol producer says motorist demand will drive E15 acceptance by retailers

SIOUX FALLS, S.D. -- U.S. drivers looking to save a few pennies per gallon on fuel will push retailers to sell gasoline with higher levels of ethanol, the CEO of major U.S. ethanol producer Poet LLC said, according to a Reuters report. Retailers are not so optimistic. The U.S. Environmental...

Enables social gifting through both virtual, traditional plastic cards

LOUISVILLE, Ky. -- Thorntons Inc. has signed a deal with Transaction Wireless, a leading provider of virtual mobile and gift card services. Transaction Wireless will use its proprietary technology for gift card services to create a turnkey store on Thorntons website at www.thorntonsinc.com and...

Imperial Oil updated its Esso Extra customer loyalty program with a fresh, modern look and new features that will improve the customer experience.

CALGARY, Alberta -- Imperial Oil has updated its Esso Extra customer loyalty program with a fresh, modern look and new features that the company said will improve the customer experience and enhance interaction with the program. Improvements include new promotional materials and a new...

Family Express offers smart phone alternative to physical card for F.E. Perks
Combined services effective September 1; one card to be accepted in 2011
Sites focus on foodservice, store design and the community
Implements KSS Fuels' price optimizing solution for automated postings to GasBuddy.com.
Launches "Whrrl Society Rewards" loyalty program.
Says new Welcome & Travel Center threatens businesses near interchanges
Consumer confidence improving, Nielsen exec says at SOI

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