Marketing Strategies

Convenience store marketing strategy ideas & news

Certified Savings program to be tied to third parties by year's end

COLUMBUS, Ohio -- The 100,000 members of Certified Oil's Certified Savings program will soon have more ways to rack up points. The company plans to expand its loyalty program to work with third parties, such as grocery stores, restaurants and movie theaters. And last week, the company announced it...

And Irving Oil asks rewards members to exchange cards after Shaw's sale

COLUMBUS, Ohio -- Certified Oil Co., a leading operator of gas stations and convenience stores in Ohio, has announced that its new Certified Savings Program, a three-level customer loyalty program, is being expanded to pharmacies and drug stores of all sizes. The program is being offered in and...

Ends employee in-store collections for Humane Society after social media pushback

KNOXVILLE, Tenn. -- In an example of the role that social media can play in the retail realm and community relations, Pilot Travel Centers LLC has clarified its position on employee and customer contributions gathered to date at Pilot locations for the Humane Society of the United States (HSUS) and...

NPD says deal shoppers more likely to buy full synthetic motor oil
Industry-focused social-business networking site is user driven
Dollar General Corp. announced plans to create approximately 5,000 new jobs this year to support the planned opening of 600 new stores over the next 12 months.
Recent research questions the true impact of loyalty programs
Openings perk up communities with fresh offerings, new beginnings
Donates More Than $2,200 to Middletown Volunteer Fire Department
Prototype focuses on foodservice, private label and connection to main store