Marketing Strategies

Convenience store marketing strategy ideas & news

Greatest opportunities exist at retail locations, limited-service restaurants

CHICAGO -- Most consumers (76%) say their snacking habits have changed in some way during the past two years, according to a new study by foodservice industry consultant Technomic. More than one-half of consumers snack at least once a day. About one-fifth of consumers (21%) say they are snacking...

Kum & Go collects more than 40,000 signatures for "Fight Swipe Fees" campaign

WEST DES MOINES, Iowa -- Kum & Go LC said that it has collected more than 40,000 signatures from customers wanting to control and reduce credit- and debit-card swipe or interchange fees put on customer transactions. The signatures were collected in just one month from all Kum & Go stores as...

Certified Savings program to be tied to third parties by year's end

COLUMBUS, Ohio -- The 100,000 members of Certified Oil's Certified Savings program will soon have more ways to rack up points. The company plans to expand its loyalty program to work with third parties, such as grocery stores, restaurants and movie theaters. And last week, the company announced it...

And Irving Oil asks rewards members to exchange cards after Shaw's sale.
Ends employee in-store collections for Humane Society after social media pushback
NPD says deal shoppers more likely to buy full synthetic motor oil
Industry-focused social-business networking site is user driven
Dollar General Corp. announced plans to create approximately 5,000 new jobs this year to support the planned opening of 600 new stores over the next 12 months.
Recent research questions the true impact of loyalty programs
Openings perk up communities with fresh offerings, new beginnings