Marketing Strategies

Convenience store marketing strategy ideas & news

Launches "Whrrl Society Rewards" loyalty program

EL DORADO, Ark. -- Murphy USA has teamed up with Pelago, the maker of Whrrl, which has launched Whrrl Society Rewards, a social loyalty program designed to close the gap between a brand's online social media presence and real-world physical presence. Whrrl will reward the convenience chain's...

Says new Welcome & Travel Center threatens businesses near interchanges

ALEXANDRIA, Va. -- NATSO president and CEO Lisa Mullings said, "In discussing its 35-year contract with HMSHost Corp. to operate the Delaware Welcome & Travel Center, the state of Delaware has grossly exaggerated the benefits of this agreement and failed to inform local residents, businesses...

Consumer confidence improving, Nielsen exec says at SOI

CHICAGO -- "Consumers are back in the game," declared James Russo, vice president of global consumer insights at Nielsen, as he launched into his presentation on consumer behaviors at the NACS State of the Industry Summit in Chicago. "Consumers were on the sidelines in 2008 and early 2009, but now...

Greatest opportunities exist at retail locations, limited-service restaurants
Kum & Go collects more than 40,000 signatures for "Fight Swipe Fees" campaign.
Certified Savings program to be tied to third parties by year's end.
And Irving Oil asks rewards members to exchange cards after Shaw's sale.
Ends employee in-store collections for Humane Society after social media pushback
NPD says deal shoppers more likely to buy full synthetic motor oil
Industry-focused social-business networking site is user driven

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