Marketing Strategies

Convenience store marketing strategy ideas & news

NPD says deal shoppers more likely to buy full synthetic motor oil

HOUSTON -- More motor oil buyers than ever before reported making their purchase at a special discount price, said The NPD Group. According to NPD's Car Care Trac, an ongoing survey tracking consumers' automotive purchases, in the 12 months ending November 2009, 22% of consumers surveyed reported...

Industry-focused social-business networking site is user driven

FREDERICKSBURG, Va. -- Wes Stone, a 19-year veteran of the convenience store business, recently launched MyCStoreWorld, a social-business networking site specifically dedicated to the c-store industry, offering knowledge, experience, ideas and solutions. MyCStoreWorld.com, Stone said, was inspired...

Dollar General Corp. announced plans to create approximately 5,000 new jobs this year to support the planned opening of 600 new stores over the next 12 months.

GOODLETTSVILLE, Tenn. -- Dollar General Corp. has announced plans to create approximately 5,000 new jobs this year to support the planned opening of 600 new stores over the next 12 months. The 5,000 anticipated new jobs come on the heels of approximately 4,000 new jobs created by Dollar General in...

Recent research questions the true impact of loyalty programs
Openings perk up communities with fresh offerings, new beginnings
Donates More Than $2,200 to Middletown Volunteer Fire Department
Prototype focuses on foodservice, private label and connection to main store
Post recession, researchers see shoppers' "pent-up demand" ready to explode.
Selects BrightWave Marketing as email marketing, social media agency
Exclusive partnership offers consumers double points

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