Marketing Strategies

Convenience store marketing strategy ideas & news
Christine Lavelle CSPedia Chuck Miller Colette Blount Frank White CRU (CSP Daily News / Convenience Stores / Gas Stations)

Christine Lavelle (left), Chuck Miller, Colette Blount, Frank White
(Photo: W. Scott Mitchell)

CRU speakers detail their strategies for excellent customer service, promotions, ops

DALLAS -- Coming up with successful plans for in-store promotions and certain categories is tough enough. Executing them at the store level is a whole other wad of jerky. At Convenience Retailing University (CRU) in Dallas, in the Operational Success session moderated by Christine Lavelle, manager...

CRU speaker offers advice on untangling a retailer's image on the web

DALLAS -- For retailers with web pages that do little to enhance consumer appeal or stir loyalty, Eric Pratt's message is clear: Click the help button. Emphasizing how retailers' web pages give a lasting impression on an increasingly mobile consumer base, Pratt, managing partner, Revenue River...

Convenience store chain announces its biggest remodeling initiative ever

WAWA, Pa. -- Embarking on an initiative unprecedented in the company's more than 50-year history as a convenience store retailer, Wawa Inc. has launched the Wawa Remodel Program, a massive effort to remodel older, legacy stores to reflect Wawa's latest design, technology and foodservice offering...

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"No cookie-cutter" convenience stores for this expanding brand.
Will update logos, identity standards, pump and store signage, more
C-store chain working with OpenStore by GasBuddy
CBX reveals real-estate trends that will spark retail creativity in 2015