Marketing Strategies

Convenience store marketing strategy ideas & news

AMA Houston honors company for Convenience Store Alliance campaign

HOUSTON -- The American Marketing Association (AMA) Houston Chapter honored Phillips 66 US Marketing as the 2014 Marketer of the Year for Houston in a ceremony on March 5. The final-round national judging panel selected Phillips 66 US Marketing from among the top scoring category finalists...

New campaign uses ampersand with new tagline, "Where & means more"

WEST DES MOINES, Iowa -- Beginning March 9, Kum & Go is introducing a new campaign to "bring its brand to life" in-store and through advertising in the markets where it operates. The campaign will show that Kum & Go delivers more than convenience store customers expect by focusing on the...

Firm will develop branded c-store concept, foodservice program

WORCESTER, Mass. -- Gas Station and convenience store operator Nouria Energy Corp. , has retained brand agency and retail design consultancy CBX to create a unified brand identity and c-store concept for the company's network of more than 125 locations. Founded in 1989 by Tony El-Nemr, Worcester,...

Deal bringing brand back to greater Cincinnati, northern Kentucky after 20 years
Chain receives Convenience Retailing University's foodservice innovation award.
CRU speakers detail their strategies for excellent customer service, promotions, ops
CRU speaker offers advice on untangling a retailer's image on the web.
Convenience store chain announces its biggest remodeling initiative ever
Five ways to help keep them that way
See what visiting retailers have to say about two of the industry’s top chains