Marketing Strategies

Convenience store marketing strategy ideas & news
RadioShack (CSP Daily News / Convenience Stores / Gas Stations)

Don't expect new chain to start selling milk, bread, coffee or gasoline … yet

FORT WORTH, Texas -- When RadioShack was on the ropes last year, CSP asked, " Can the Shack come back ?" Following its Chapter 11 bankruptcy filing in February in 2015, the electronics retailer is preparing for that "comeback" by taking a page from the convenience-store industry. In a deal approved...

Pantry Kangaroo Express (CSP Daily News / Convenience Stores / Gas Stations)

Unveils Wall of Honor; invites artists to enter design contest for military appreciation mural

CARY, N.C. -- Kangaroo Express said it is calling on the Fayetteville, N.C., community to help personalize its new military-themed convenience store. Personalized features include a "Wall of Honor" inside the store that will regularly recognize local service members and a military appreciation...

Phillips 66 (CSP Daily News / Convenience Stores / Gas Stations)

AMA Houston honors company for Convenience Store Alliance campaign

HOUSTON -- The American Marketing Association (AMA) Houston Chapter honored Phillips 66 US Marketing as the 2014 Marketer of the Year for Houston in a ceremony on March 5. The final-round national judging panel selected Phillips 66 US Marketing from among the top scoring category finalists...

Kum & Go ampersand (CSP Daily News / Convenience Stores / Gas Stations)
New campaign uses ampersand with new tagline, "Where & means more".
Nouria Lil Mart (CSP Daily News / Convenience Stores / Gas Stations)
Firm will develop branded c-store concept, foodservice program
Lykins Gulf Oil (CSP Daily News / Convenience Stores / Gas Stations)
Deal bringing brand back to greater Cincinnati, northern Kentucky after 20 years
Angel Abcede, Darryl Bacon, John Gorman CRU 2015 Awards foodservice (CSP Daily News / Convenience Stores / Gas Stations)
Chain receives Convenience Retailing University's foodservice innovation award.
Christine Lavelle CSPedia Chuck Miller Colette Blount Frank White CRU (CSP Daily News / Convenience Stores / Gas Stations)
CRU speakers detail their strategies for excellent customer service, promotions, ops
Western CRU SEO (CSP Daily News / Convenience Stores / Gas Stations)
CRU speaker offers advice on untangling a retailer's image on the web.
Wawa (CSP Daily News / Convenience Stores / Gas Stations)
Convenience store chain announces its biggest remodeling initiative ever

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