Marketing Strategies

Convenience store marketing strategy ideas & news

Don't expect new chain to start selling milk, bread, coffee or gasoline … yet

FORT WORTH, Texas -- When RadioShack was on the ropes last year, CSP asked, " Can the Shack come back ?" Following its Chapter 11 bankruptcy filing in February in 2015, the electronics retailer is preparing for that "comeback" by taking a page from the convenience-store industry. In a deal approved...

Unveils Wall of Honor; invites artists to enter design contest for military appreciation mural

CARY, N.C. -- Kangaroo Express said it is calling on the Fayetteville, N.C., community to help personalize its new military-themed convenience store. Personalized features include a "Wall of Honor" inside the store that will regularly recognize local service members and a military appreciation...

AMA Houston honors company for Convenience Store Alliance campaign

HOUSTON -- The American Marketing Association (AMA) Houston Chapter honored Phillips 66 US Marketing as the 2014 Marketer of the Year for Houston in a ceremony on March 5. The final-round national judging panel selected Phillips 66 US Marketing from among the top scoring category finalists...

New campaign uses ampersand with new tagline, "Where & means more".
Firm will develop branded c-store concept, foodservice program
Deal bringing brand back to greater Cincinnati, northern Kentucky after 20 years
Chain receives Convenience Retailing University's foodservice innovation award.
CRU speakers detail their strategies for excellent customer service, promotions, ops
CRU speaker offers advice on untangling a retailer's image on the web.
Convenience store chain announces its biggest remodeling initiative ever