Marketing Strategies

Convenience store marketing strategy ideas & news
Christine Lavelle CSPedia Chuck Miller Colette Blount Frank White CRU (CSP Daily News / Convenience Stores / Gas Stations)

Christine Lavelle (left), Chuck Miller, Colette Blount, Frank White
(Photo: W. Scott Mitchell)

CRU speakers detail their strategies for excellent customer service, promotions, ops

DALLAS -- Coming up with successful plans for in-store promotions and certain categories is tough enough. Executing them at the store level is a whole other wad of jerky. At Convenience Retailing University (CRU) in Dallas, in the Operational Success session moderated by Christine Lavelle, manager...

CRU speaker offers advice on untangling a retailer's image on the web

DALLAS -- For retailers with web pages that do little to enhance consumer appeal or stir loyalty, Eric Pratt's message is clear: Click the help button. Emphasizing how retailers' web pages give a lasting impression on an increasingly mobile consumer base, Pratt, managing partner, Revenue River...

Convenience store chain announces its biggest remodeling initiative ever

WAWA, Pa. -- Embarking on an initiative unprecedented in the company's more than 50-year history as a convenience store retailer, Wawa Inc. has launched the Wawa Remodel Program, a massive effort to remodel older, legacy stores to reflect Wawa's latest design, technology and foodservice offering...

Five ways to help keep them that way
See what visiting retailers have to say about two of the industry’s top chains
Longest running sponsorship in U.S. continues for 23rd year
"No cookie-cutter" convenience stores for this expanding brand.
Will update logos, identity standards, pump and store signage, more
C-store chain working with OpenStore by GasBuddy
CBX reveals real-estate trends that will spark retail creativity in 2015

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