Marketing Strategies

Convenience store marketing strategy ideas & news

Deal bringing brand back to greater Cincinnati, northern Kentucky after 20 years

MILFORD, Ohio & FRAMINGHAM, Mass. -- Lykins Energy Solutions has announced that it is partnering with Gulf Oil LP for an exclusive deal to represent the brand in the greater Cincinnati and northern Kentucky area to bring the Gulf brand back for the first time in more than two decades. The...

Angel Abcede, Darryl Bacon, John Gorman CRU 2015 Awards foodservice (CSP Daily News / Convenience Stores / Gas Stations)

Angel Abcede (left), Darryl Bacon, John Gorman

Chain receives Convenience Retailing University's foodservice innovation award

DALLAS -- Where pizza joints and ethnic restaurants once dominated home delivery, Casey's General Stores Inc. is pioneering that opportunity for the convenience-store channel. At CSP's Convenience Retailing University (CRU) conference in Dallas, the Ankeny, Iowa-based chain received a CRU Award for...

Christine Lavelle CSPedia Chuck Miller Colette Blount Frank White CRU (CSP Daily News / Convenience Stores / Gas Stations)

Christine Lavelle (left), Chuck Miller, Colette Blount, Frank White
(Photo: W. Scott Mitchell)

CRU speakers detail their strategies for excellent customer service, promotions, ops

DALLAS -- Coming up with successful plans for in-store promotions and certain categories is tough enough. Executing them at the store level is a whole other wad of jerky. At Convenience Retailing University (CRU) in Dallas, in the Operational Success session moderated by Christine Lavelle, manager...

CRU speaker offers advice on untangling a retailer's image on the web.
Convenience store chain announces its biggest remodeling initiative ever
Five ways to help keep them that way
See what visiting retailers have to say about two of the industry’s top chains
Longest running sponsorship in U.S. continues for 23rd year
"No cookie-cutter" convenience stores for this expanding brand.
Will update logos, identity standards, pump and store signage, more