Marketing Strategies

Convenience store marketing strategy ideas & news

Longest running sponsorship in U.S. continues for 23rd year

READINGTON, N.J. -- For the 23rd consecutive year, QuickChek is returning as title sponsor of the annual New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. The Whitehouse Station, N.J.-based convenience store chain's sponsorship is the...

"No cookie-cutter" convenience stores for this expanding brand

SIOUX FALLS, S.D. -- When Andy Howes of Howes Oil Co. grew frustrated with a national fuel supplier a few years ago, he decided to create "Local," a convenience store branding option for outlets in the Sioux Falls, S.D., area. The first Local site opened in November 2013. Since then, motorists in...

Will update logos, identity standards, pump and store signage, more

NORFOLK, Va. -- Miller Oil Co., the family-owned operator of more than 50 gas stations and convenience stores in Virginia, has retained brand agency and retail design consultancy CBX to update graphic identity for its retail network. "The Miller name has enjoyed great recognition in the markets it...

C-store chain working with OpenStore by GasBuddy
CBX reveals real-estate trends that will spark retail creativity in 2015
Shell conversions provide customers with access to additional loyalty program
Refreshing Rewards members can win trips to Super Bowl, more
How to differentiate your business and put your best square footage forward
Gives c-stores advice on how to build an innovation team
Atlanta Motor Speedway names title sponsors for March NASCAR event