Marketing Strategies

Convenience store marketing strategy ideas & news
Donna Hood Crecca Technomic Convenience Retailing University CRU (CSP Daily News / Convenience Stores / Gas Stations)

Donna Hood Crecca

Five ways to help keep them that way

DALLAS -- Forever 21 may be a fashion-retail brand to most, but for convenience store retailers, it's an important demographic trend to stay ahead of, according to research conducted by Technomic Inc. in partnership with CSP magazine. At the opening session of CSP's Convenience Retailing University...

QuikTrip convenience store checkout
Photos by Mitch Morrison

See what visiting retailers have to say about two of the industry’s top chains

DALLAS -- Retailers attending CSP’s Convenience Retailing University (CRU) caught the latest prototypes Wednesday of two of the channel’s premier chains: QuikTrip and RaceTrac. Here’s a quick snapshot of each store and what retailers had to stay: QuikTrip QuikTrip 's Gen 3 convenience-store model...

Longest running sponsorship in U.S. continues for 23rd year

READINGTON, N.J. -- For the 23rd consecutive year, QuickChek is returning as title sponsor of the annual New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. The Whitehouse Station, N.J.-based convenience store chain's sponsorship is the...

"No cookie-cutter" convenience stores for this expanding brand.
Will update logos, identity standards, pump and store signage, more
C-store chain working with OpenStore by GasBuddy
CBX reveals real-estate trends that will spark retail creativity in 2015
Shell conversions provide customers with access to additional loyalty program
Refreshing Rewards members can win trips to Super Bowl, more
How to differentiate your business and put your best square footage forward