Marketing Strategies

Convenience store marketing strategy ideas & news

Shell conversions provide customers with access to additional loyalty program

GREENVILLE, S.C. -- Although it will not change the convenience store identity or in-store offer, The Spinx Co. will convert 13 of its gas stations to the Shell brand through a partnership it has announced with Shell Oil Co. The conversions will include mostly upstate South Carolina locations that...

Refreshing Rewards members can win trips to Super Bowl, more

LOUISVILLE, Ky. -- Thorntons Inc. has officially launched Swipe & Score Sweepstakes. Registered members of Refreshing Rewards can swipe their card for a chance to win one of thousands of prizes, including a trip to "Football's Final Showdown," the Super Bowl. The Swipe & Score Sweepstakes...

How to differentiate your business and put your best square footage forward

SAN FRANCISCO -- After years of slow growth during the Great Recession, the business-for-sale marketplace rebounded throughout 2014. Business-for-sale online marketplace is on pace to record the most small-business transactions it has seen since it started collecting data in 2007...

Gives c-stores advice on how to build an innovation team
Atlanta Motor Speedway names title sponsors for March NASCAR event
Retailer backs down in legal battle over mascots; case dismissed
Fischer to serve as chairman
Carmel, Ind., location features options not commonly expected at c-stores
Crossmark names Norred president of Marketing Solutions Group
Operators seek balance in government, wages, healthy food offers, fees, more