7-ElevenNow is one of several new services implemented by the 7-Eleven digital team as part of a companywide digital transformation, which includes the technology customers experience, as well as the technology that works behind the scenes.
Other recent digital releases include the recent expansion of the 7Rewards app-based customer loyalty program, now available on a wider range eligible purchases, and the launch of 7 Eleven Bot on Messenger, which allows consumers to engage with the brand from within Facebook.
Other customer-centric 7-Eleven innovations include the expanded availability of Amazon Lockers for in-store package pickup, Amazon Cash in more than 8,000 locations, and BillPay, an app powered by PayNearMe, to help cash users pay for a variety of bills at 7-Eleven stores.
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 61,000 stores in 17 countries, including 10,900 in North America. It ranked No. 1 in CSP's 2017 Top 202 list of the largest c-store chains in the United States.