Technology/Services

Cumberland Farms Expands Use of Retalix Systems

Extends deployment from pump to HQ

CANTON, Mass. -- Cumberland Farms Inc. has completed implementation of Retalix's HQConvenience (HQC) and the Retalix StorePoint Office systems across all 600 corporate stores in 10 Northeast states and Florida.

Following the rollout of Retalix StorePoint point-of-sale (POS), Retalix Fuel and the Retalix Forecourt Server (RFS), Cumberland Farms decided to extend the deployment of the Retalix solutions to the stores' backoffice systems and the chain's headquarters.

We're running Retalix from headquarters to the store to the pumps, [image-nocss] automating pricing, product promotions, store reporting, store operations and transaction processing, said John Carroll, vice president of Cumberland Farms. That allows our store managers to complete store reporting requirements much more quickly and spend more time managing the location, maximizing sales and servicing customers.

The Cumberland Farms deployment illustrates our belief in an end-to-end solution, regardless of whether done in a single step or multiple phases, said Ray Carlin, executive vice president of Retalix USA. Moving forward, we have a shared vision of delivering additional functionality and visibility to a range of integrated business processes to reduce costs and help grow revenues in related areas, as well.

Retalix StorePoint Office is integrated with Retalix StorePoint POS, Retalix Fuel, Retalix RFS, Retalix HQC and a variety of store-level functions including mobile solutions, receiving, ordering, demand planning, customer loyalty, quick-service restaurants (QSR) and inventory management.

The Retalix HQC application allows petroleum and convenience retailers to gain central control of item, price, supplier and store information and activities. Using a rules-based approach, it efficiently maintains and manages prices and promotions.

In addition to its corporate stores, Canton, Mass.-based Cumberland Farms also owns more than 300 Gulf- and Exxon-branded stores in the Northeast and Florida.

Retalix is a provider of enterprisewide software solutions to retailers and distributors worldwide, serving multi-national grocery chains, convenience and fuel retailers, foodservice operators, food and consumer goods distributors and independent grocers. It offers a portfolio of applications that automate and synchronize essential retailing, distribution and supply chain operations, encompassing stores, headquarters and warehouses. The company's U.S. headquarters is in Plano, Texas, with international headquarters in Ra'anana, Israel.

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