"Apollo Web Publisher enables Cumberland Farms to react more [image-nocss] quickly to customer shopping trends, and tailor our assortments based on our customers' needs," said Ari Haseotes, president and COO. "These customer-centric merchandising practices help us to continue our pledge of providing every day value to our customers."
Apollo Web Publisher lets organizations manage and distribute POGs to all levels of the business responsible for merchandising and new product implementation via the Web/Intranet. Stores, field execution teams and suppliers receive merchandising information immediately, resulting in increased productivity, profitability and merchandising conformance.
Apollo Web Publisher leads to removal of products that customers no longer purchase, based on de-selection caused by the economy; the ability to tailor assortments based on the needs of price-sensitive consumers and execute to the required customer-centric level; and the elimination of time, costs and potential user error associated with mass printing and mailing of merchandising information.
"Fundamentally, the Apollo Web Publisher is about reducing costs and keeping price-sensitive shoppers happy," said Shaun Bossons, senior vice president at Aldata, Apollo Solutions Group. "For Cumberland Farms, Apollo Web Publisher will drive higher levels of compliance and in-store efficiency, ensuring that every shelf in every store has the right products at the right price to keep customers coming back for more."
Helsinki, Finland-based Aldata is a provider of software solutions for the retail industry with more than 24,000 installations across 52 countries, from convenience stores to hypermarkets, more than 480 live warehouses and customers with five to 5,000 outlets.
Canton, Mass.-based Cumberland Farms' network of retail stores, gas stations and a support system including petroleum, dairy and grocery distribution operations spans 11 states across the Northeast and Florida.
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