Technology/Services

Data-Driven Juice'

Red Apple picks Teradata for database-driven business insight
NEW YORK -- Red Apple Inc., a leading supermarket-convenience store chain and fuel distributor based in New York, has selected a Teradata Corp. Data Warehouse Appliance and related services to deliver integrated, enterprise-class business intelligence.

The data warehouse appliance platform will provide detailed information for business critical reporting and decision making, which includes complex analysis, much faster and more accurately than before, Teradata said. The infrastructure deployment will involve consolidating data from multiple sources across the organization [image-nocss] into one integrated, centralized data warehouse. Benefits include economic savings, near-real time access to actionable information, and smooth system scalability as Red Apple requirements for deep data visibility grow.

"Red Apple is taking a proactive approach to growing our business insight amid the rising complexity of data across our marketsleveraging a Teradata data warehouse appliance with Microsoft Business Intelligence and Workflow. This will accelerate enterprise intelligence to our system users--and has already proven its power to increase performance for us," said Chris McCrae, chief information officer, Red Apple. "Query performance in particular has dramatically improved. We've seen tough queries that once took much time and manual intervention, now receiving responses in just seconds."

"The ability to integrate detailed data from across the business and immediately leverage it in real-time for instant insight is a game-changing value proposition in the retail marketplace today," said Ted Senemar, vice president of U.S. Mid-Market Group at Teradata. "The retail business is increasingly shaped by one-of-a-kind insights and opportunities---the kind that result from analytical intelligence produced by the Teradata database. We are excited that Red Apple has selected the Teradata appliance to provide the data-driven juice for greater business performance."

Dayton, Ohio-based Teradata is focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting and enterprise analytics.

Red Apple Group, New York, is a holding company in the convenience stores and grocery business. Subsidiary United Refining, which processes 70,000 barrels of oil a day, vertically integrates and distributes fuel to about 400 Country Fair, Red Apple Food Marts and Kwik Fill branded gas stations/convenience stores in New York, Pennsylvania and Ohio. United Refining is based in Warren, Pa.

Red Apple also controls Gristede's Foods, a leading New York City supermarket chain with 36 stores.

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