"[image-nocss] As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority. Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world's leading media and entertainment companies, NBC Universal, with the dominant leader in the space," said Mark French, senior vice president and general manager of NBC Everywhere, New York. "This move mirrors our advertisers' desire for additional scale adjacent to NBCU's premium content and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space."
Gas Station TV offers coveted access to consumers when they are in the ideal position to act on marketing messages in more than 100 U.S. designated marketing areas (DMAs) including New York, Los Angeles, Chicago and Philadelphia. GSTV will continue to lead all sales efforts, with NBC as the exclusive local sales agent providing their local TV presence in major DMAs.
This relationship will also bring a new level of viewing experience to Gas Station TV customers, and additional reach and marketing opportunities for advertisers. Each TV screen will feature a 4-1/2-minute combination of local and national NBCU content including news, primetime, late night and cable, in addition to Oak Park, Mich.-based Gas Station TV's sports content from ESPN and local weather from AccuWeather.
The only gas station network with verified audience measurement by Nielsen Media Research, Gas Station TV reaches more than 800 US cities and broadcasts to more than 1,000 stations. In addition, Gas Station TV's technology provides unique digital capabilities including geographic targeting down to the station and time of day.
"Like cinema and transit, gas is a distinct, essential and effective media category for helping our brands reach their target audiences," said Jenny Davidson, GlaxoSmithKline Consumer Healthcare Senior Manager Shopper Marketing, Walmart team. "We are looking forward to the advantages this partnership will bring to market with new content, brand integration and ultimately, building brand equity."
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