Golden Pantry Installing Digital Signage, Mobile Advertising
Convenience Network launches proximity-to-mobile technology to drive in-store "footfall"
BOGART, Ga. -- Golden Pantry Convenience Stores, a 38-location network in the greater Atlanta area, is installing a digital signage and mobile advertising solution that is part of a partnership between The Convenience Network (TCN) and Engage Mobile Media Solutions LLC.
Bogart, Ga.-based Golden Pantry began installing the digital signage and mobile advertising in late January, and has launched in February with contracted advertisers. National brands including Mars, Kellogg's and Swisher Sweets are among the advertisers taking part in this digital expansion for TCN, the company said.
TCN, owned and operated by The Convenience Network Inc., Knoxville, Tenn., one of the leading digital signage network providers to the convenience-store industry in the United States. Engage Mobile Media Solutions is the advertising sales arm of Graphic Media Inc., Houston, and iSIGN Media Solutions Inc., Toronto, a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America.
TCN and Engage have agreed to market a complete digital signage and mobile advertising solution in the convenience store channel, using iSIGN's patented technology and hardware.
"Until now TCN has displayed contracted advertisements, weather, news and sports on digital screens with the purpose of helping store chains promote the sale of products to customers inside the store," said Steve Newman, president and CEO of TCN. "The effort has been successful, and we are pleased to expand our services to best serve our convenience store clients. We can now deliver point-of-sale (POS) advertising to customers at the pumps as well as to the mobile devices of customers as far as 300 feet outside of the storefront, generating interest in our advertisers' products, driving footfall into the stores and ultimately increasing sales."
The iSIGN Smart Antenna is an interactive proximity-to-mobile marketing technology that enables brands to deliver targeted messaging, offers and loyalty perks to consumer mobile devices on location and in real-time. The Smart Antenna delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via trusted, mature Bluetooth and WiFi technologies without the restrictions associated with apps or beacons, the company said.
iSIGN generates preference-based, predictive "clean data" without compromising consumer privacy, said the company.