Heartland Selects MicroStrategy to Support BI Needs

Enhances reporting, analytics it provides to merchants

PRINCETON, N.J. & TYSONS CORNER, Va. -- One of the industry's larger payment processors has switched business-intelligence (BI) software providers, with the change affecting its petroleum and convenience store offer, the companies announced yesterday. Heartland Payment Systems has replaced its SAP BusinessObjects installation with a product from MicroStrategy Inc.

Heartland will use MicroStrategy to enhance the reporting and analytics it provides to its merchants, inclusive of clients in the petroleum and c-store sector. With MicroStrategy, Heartland's customers will have enhanced access to data, helping retailers spot trends and anticipate changes in their business.

"Heartland has made a strategic decision to expand its relationship with MicroStrategy," said Kent Raymer, director of business intelligence at Heartland. "As a result of the new agreement, our customers will have a single reporting platform with more features and functionality, allowing them to better manage their businesses."

Sanju Bansal, MicroStrategy's COO, said, "We are pleased that Heartland Payment Systems has selected MicroStrategy to support their expanding BI requirements. MicroStrategy is proud to provide leading companies with user-friendly dashboards, powerful analytics and innovative mobile apps that empower business users to interact with data in compelling ways."

Founded in 1989, MicroStrategy, Tysons Corner, Va., is a provider of enterprise software platforms for BI, mobile-intelligence and social-intelligence applications.

MicroStrategy's BI platform offers user scalability  and allows companies to analyze data stored across enterprises to make better business decisions. Its mobile-intelligence platform helps companies build, deploy and maintain mobile apps across a range of solutions by embedding intelligence, transactions and multimedia into apps. MicroStrategy's social-intelligence platform includes a number of applications that help enterprises use social networks for marketing and e-commerce, as well as a suite of free consumer-friendly apps that use MicroStrategy's enterprise technologies. The "MicroStrategy Cloud" offering combines MicroStrategy and third-party software, hardware and services to enable development of hosted BI, mobile and social applications

Heartland, Princeton, N.J., the fifth largest payments processor in the United States, delivers credit, debit and prepaid card processing; gift marketing and loyalty programs; payroll, check-management and related business solutions to more than 250,000 business locations nationwide. The company also develops end-to-end encryption technology designed to protect cardholder data against cyber criminals.