Mac's has chosen to extend its relationship with DemandTec based on the business benefits realized from DemandTec solutions.
DemandTec's Everyday Price Management, a software service in the DemandTec Lifecycle Price Optimization solution, enables retailers [image-nocss] to improve execution and compliance with their pricing strategy, and dramatically boost efficiency by automating retailers' most cumbersome, time-consuming pricing tasks.
"Mac's Convenience Stores' use of DemandTec solutions demonstrates the impact that advanced pricing solutions can have in the convenience store industry. We are committed to meeting the specific requirements of this channel and are excited by the ongoing innovation that nextGEN can bring to this industry," said Dan Fishback, president and CEO of DemandTec.
San Mateo, Calif.-based DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services use DemandTec's science-based software platform to model and understand consumer behavior.
Customers include more than 195 retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network, DemandTec customers have collaborated online with more than 2.8 million trade deals, it said.
Laval, Quebec-based Couche-Tard, with sales of $15.7 billion in its fiscal year 2009, currently has a network of 5,904 convenience stores, 4,128 of which include motor fuel dispensing, located in 11 large geographic markets, including eight in the United States covering 43 states and three in Canada covering 10 provinces. The stores are primarily operated under the Couche-Tard and Mac's trademarks in Canada and the Circle K trademark in the United States.Mac's Convenience Stores operatesmore than800 stores throughout 12 states in the Midwest and Northeast. It operates under the name of Circle K in the Midwest and Great Lakes regions.
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