POPManager, originally released in 1990, provides retailers with a full range of marketing capabilities to order, manage and distribute site-specific, complex POP programs across the retailer's entire site network.
"We strive to continuously improve [image-nocss] our software," said Kevin Farley, GSP's vice president of marketing. "We implement new features to anticipate the needs of our clients in a rapidly changing retail environment. Our technology innovations are tailored to exceed the expectations of our No. 1 asset, our clients."
Clearwater, Fla.-based GSP provides a wide range of user-friendly software applications for retailers that allow them to more quickly capture and analyze information, enabling them to target opportunities, improve execution and create success at the store level.
"It's a great milestone for POPManager," said Dave Cagle, director of new product development. "We are excited about the upcoming year. We plan on releasing a few new versions of several software products, and we are closing in on another big milestone for POPRender."
POPRender is the first software application to automatically generate store-specific, illustrated POP placement guides to give store managers an architecturally accurate digital image of their stores.
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