Technology/Services

Murphy USA Launches 'Social-Focused' Website

Revamped site encourages customer interaction, feedback
EL DORADO, Ark. -- Murphy USA, with more than 1,000 gasoline stores in 23 states, has announced the launch of a new social-focused website at MurphyUSA.com. Designed to enrich interaction with its customers, the new Murphy USA site features quick access to all Murphy's social networks including the company's "Cheap Gas Blog," Facebook, Twitter and YouTube channels. A feed of tweets from the company's Twitter channel appears in the left column on all interior pages of the site and encourages site users to re-tweet postings.

The site also features a free download of Murphy [image-nocss] USA's Cheap Gas Finder mobile app for both the iPhone and Android. The mobile app uses up-to-date, real-time pricing information to give customers the latest per-gallon cost from all Murphy USA gas stations near the customer's current location.

To encourage more customer feedback, the site includes instructions for using Murphy's newest customer service and communication tool, Text-Assist. It enables customers to text complaints, ideas, suggestions and feedback directly to the company.

"At Murphy USA, we are constantly pushing the envelope to give our customers more convenient ways to talk to us," said Casey Petersen, Internet business specialist for El Dorado, Ark.-based Murphy USA. "The new MurphyUSA.com enables us to communicate and interact with our customers through all of our online channels--from the website itself to mobile technology and social networks."

Murphy USA operates both kiosk style (Murphy USA) and full-service convenience stores (Murphy Express), and the site's new store locator function allows customers to search for a Murphy USA store by product line--such as diesel fuel or sodas--and to locate full-service Murphy Express stores.

Murphy USA "Hot Deals" on store products and links to Murphy's ongoing Facebook giveaways are prominently displayed on the main page of the site. Users are encouraged to sign up for Murph-e Offers to receive store specials via email.

The Murphy USA online "Career Center" enables job seekers to search for jobs within the company that match their interests and to fill out a personal application online.

Murphy Oil is an international oil and gas company that produces oil and natural gas in the United States, Canada, the United Kingdom and Malaysia and conducts exploration activities worldwide. It owns refining and marketing operations in the United States and the United Kingdom. Murphy USA Marketing Co. (Murphy Oil USA Inc.) operates retail gasoline stations under the Murphy USA brand across 20 states. These are high-volume, low-cost retail gasoline stations, primarily in the parking areas of Wal-Mart Supercenters. Murphy Oil USA also operates a network of 12 company-owned terminals. These terminals, along with numerous third-party terminals, provide fuel supply to retail and branded wholesale stations throughout 23 states.

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