Technology/Services

The Pantry Tunes into Trusonic

Web-based service will deliver music, messaging for Kangaroo Express

CARY, N.C. -- The Pantry Inc. has signed a deal with Fluid Music Canada's Trusonic Inc. to deploy Trusonic's music and messaging solution to certain of the chain's 1,647 Kangaroo Express locations. Trusonic is a provider of Internet-delivered music and messaging services for businesses.

Consistent with The Pantry's mission to provide an excellent customer experience at each location, Trusonic will customize a multi-zone music and messaging solution for each Kangaroo Express store type. Trusonic's Internet-connected media player enables The Pantry to receive daily updates [image-nocss] and to audit the music and messaging across each of its locations through a web interface.

"Trusonic continues to demonstrate its compelling value proposition in providing highly customizable solutions for its partners," said Lorne Abony, chief executive officer of Fluid Music Canada. "We look forward to supporting The Pantry's success."

San Diego-based Trusonic, a unit of Fluid Music Canada, Toronto, provides custom music and messaging to retail, hospitality and general business environments in more than 100 countries. It offers a variety of music programming options through its library of major label and directly licensed artist music. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations.

Headquartered in Cary, N.C., The Pantry is a leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of May 3, 2010, the company operated 1,647 stores in 11 states under select banners, including Kangaroo Express, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as fuel and other ancillary services.

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