The Loyalty Web Interface delivers the tools that will allow Pinnacle Loyalty Solutions clients to offer their program members the ability to register for updates and check their loyalty earning status. The solution also offers [image-nocss] retailers the ability to increase the adoption rate for their programs and gather more demographic information about their consumer base by offering promotions tied to consumers providing this data.
"In keeping with Pinnacle's tradition of giving the retailer control, the Loyalty Web Interface platform also delivers design tools the retailer can use to apply their own branding and add pages to the loyalty site, augmenting their current online efforts to provide a seamless integration between their existing website and their loyalty program offering," said Jane Sinn Gabriel, Pinnacle Retail Solutions manager.
"One of the key features of the Pinnacle Loyalty web interface is that a new registration can cause a loyalty reward to be automatically delivered to our customer on the next store visit," Karen Campbell, director of marketing for Honey Farms Inc., a privately held retail convenience chain with stores in Worcester, Mass., and surrounding cities and towns. "We can use this bonus feature to motivate our shoppers to go the website and provide key direct marketing information that we can use for future promotions."
Pinnacle's Loyalty is a complete suite of consumer-focused tools. With a common database at the home office and complete real-time integration with the point of sale (POS), customers will take advantage of a loyalty programs' benefits regardless of which store they shop. With patent protected technology only available from Pinnacle, they can combine any and all loyalty programs onto the same loyalty card.
The benefits include:
Instant Rewards: Improve customer visit frequency and spend amounts by evaluating spending habits and building new programs based on those habits. Pump Authorization: There is nothing less convenient than requiring cash paying customers to come into the store twice to purchase fuel, but rising fuel prices and in many cases, laws require pre-pay only dispensers. Enable those customers with a card that will allow them to arm a dispenser, then post-pay. Self Hosted Pre-Paid: Sell and support a branded prepaid service. "Why let a third party manage those dollars?" Patent Protected Technology: Patent-protected technology exclusively offered by Pinnacle in the convenience retail petroleum industry enables a retailer to offer one, two, three or even all four Pinnacle Loyalty features from the same card. ACH Payments: Eliminate the credit-card fee portion of the transaction by arming customers with a card that is tied to their bank account, and the retailer's fee to process the transaction drops to as low as 17 cents per transaction. Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of c-store operations and supply-chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve store operations and by fuel marketers to increase efficiency in the management of fuel delivery.
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