Red Leonard to Represent Red Jacket for Veeder-Root

Form partnership covering Midwest, Northeast, Canada

SIMSBURY, Conn. -- Veeder-Root has announced a strategic channel partnership with Red Leonard Associates Inc., to represent the Red Jacket brand in the Midwestern and northeastern United States, as well as in Canada.

Cincinnati-based Red Leonard is an independent sales representative agency specializing in full site solutions for the petroleum equipment industry.

"This partnership supports Veeder-Root's strategy to increase investment in the Red Jacket brand to deliver superior innovation and support to our customers," said Mark Maybee, president of Veeder-Root. "The Red Leonard Associates team will work in partnership with Veeder-Root's existing sales organization and distributor network to drive Red Jacket growth and share gain."

Jayme Leonard, president of Red Leonard Associates, said, "The Red Jacket brand provides customers the most advanced state of the art submersible pumping solutions and aligns with our corporate commitment to offer only the finest solutions to our customers. We look forward to working closely with the Veeder-Root team to offer customers the benefits of Red Jacket that will help them optimize fuel flow and maximize profits."

Red Leonard Associates is a leading authority in specifying full site solutions for petroleum equipment customers in North America, specializing in superior customer service, full design and project support capabilities.

Simsbury, Conn.-based Veeder-Root is a leading global supplier of automatic tank gauging, fuel management systems and Stage II vapor recovery solutions including the Red Jacket brand of submersible pumps and pressurized line leak detectors.