Sheetz Joins Merchant Customer Exchange

Adds industry momentum to mobile wallet effort that includes 7-Eleven, Alon, Shell, Sunoco

ALTOONA, Pa. -- Sheetz Inc. is among several new retailers to join the Merchant Customer Exchange (MCX) mobile payment platform initiative. It joins 7-Eleven Inc., Alon Brands, Shell Oil Products US and Sunoco Inc. as convenience retailers committed to the mobile wallet solution.

Other retailers signing on include Bed Bath & Beyond Inc., Dillard's, Inc., Dunkin' Brands, Gap Inc., and Wakefern Food Corp., joining Wal-Mart Stores Inc., Target Corp., Best Buy Co. Inc., CVS/pharmacy; Darden Restaurants; HMSHost; Hy-Vee Inc.; Lowe's; Publix Super Markets Inc.; and Sears Holdings.

(See Related Content below for previous CSP Daily News coverage.)

"We are seeing tremendous interest from merchants of all sizes," said Dodd Roberts, MCX executive. "Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical."

Development of MCX's mobile platform is under way, with initial focus on offering consumers and merchants a mobile-commerce solution that seamlessly integrates payments with a wide range of offers, promotions and services through virtually any smartphone.

"We strive to constantly enhance the guest experience at our Dunkin' Donuts and Baskin-Robbins restaurants, and mobile commerce will play an increasingly important role in helping us achieve that goal," said John Costello, chief global marketing and innovation officer, Dunkin' Brands. "By joining MCX we hope to offer our guests, including those already enjoying our new Dunkin' Donuts Mobile App, a mobile payment solution that is customer-focused, securely delivered and accepted at the broadest possible range of their favorite retail locations."

Altoona, Pa.-based Sheetz, with more than $5 billion in annual revenue and more than 15,000 employees, operates 428 locations throughout Pennsylvania, North Carolina, Maryland, Virginia, Ohio and West Virginia. It provides a menu of MTO subs, sandwiches and salads, ordered through touch-screen order-point terminals. All Sheetz convenience restaurants are open 24 hours a day, 365 days a year.