Technology/Services

Trackmax Rolls Out Foodservice-Profit Software

Shorter to lead new charge

CAPE CORAL, Fla. -- Trackmax Solutions, a provider of business-intelligence software solutions for foodservice manufacturers, is taking its commitment to manufacturer profit optimization up a notch.

After 14 years of success in the contract and rebate-management space, the company recently introduced Trackmax Insight, the business intelligence software that increases performance and profitability by measuring all critical business metrics and key performance indicators. Insight is a fully integrated software system that can be easily added to Trackmax Trade Spend Profit [image-nocss] Optimizer, a powerful, centralized tracking system, designed specifically for manufacturers. Additionally Trackmax Insight may be used as a standalone business-intelligence system integrated with a current ERP and trade-spend system.

To help customers reap the financial benefits of these proven solutions, the company announced the addition of trade management software pro, Tim Shorter. Shorter joins Trackmax as director of foodservice profit optimization and will show food manufacturers how to improve return on investment from their trade promotion spend and optimize profits with Trackmax Insight and Trade Spend Profit Optimizer.

"Tim Shorter knows food manufacturing, and has sold software that does part of the job," said Trackmax vice president, marketing & business development, Jerry Peacock. "We're excited to have someone of his experience on board to take our customers all the way to profit optimization."

Trackmax Trade Spend Profit Optimizer captures all "at invoice and after invoice" manufacturer trade-spend dollars, identifying profitable on-margin products and customers. With highly detailed trackingof trade spend vs. budget vs. time elapsed, on a by-time, brand, category and total basiscompanies can manage trade spend more effectively at the customer, broker, regional sales manager and field sales levels.

Shorter has 15 years industry focus on food manufacturing and deep knowledge of enterprise software solutions.

Trackmax Solutions, Cape Coral, Fla., is a provider of transactional-based tracking, forecasting and analytical software solutions that optimize profit for manufacturers and distributors in the foodservice industry.

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