To address the various aspects of what one could consider a digital strategy, Donna Perkins of Calloway Oil tackles many elements one at a time.
Using Skyhook’s new foot-traffic attribution solution
BOSTON -- The media division of Verifone has selected location services company Skyhook to measure the affect of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of customers’ advertising using real-world consumer...
A major upgrade, tobacco inventory and two EMV strategies
Here are five technology platforms destined to reshape our retail world.