Eating It

Value-meal trends need not chew up foodservice profits.

Angel Abcede, Senior Editor/Tobacco, CSP

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As value pricing emerges as a dominant marketing strategy, retailers invested in foodservice struggle to placate bargain-seeking consumers while still banking profit.

For operators such as Pittsburgh-based Giant Eagle’s GetGo c-stores, the trick lies in aligning price with the company’s underlying foodservice strategy, according to Liza Salaria, senior director of sales and merchandising. For the 154-store chain, going toe-to-toe with the competition is a key element of its larger strategy. One of the tools she uses is a grid that puts competitors in zones, with the apples-to-apples players placed closest to GetGo.

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