Keeping in Touch

Wayne Oil's Strickland puts OTP front and center for customers.

Linda Abu-Shalback Zid, Senior Editor

Article Preview: 

John Strickland Jr. of Goldsboro, N.C.-based Wayne Oil Co. knows first-hand why consumers might prefer to have other tobacco products (OTP) available on the c-store floor, rather than having to ask for them from behind the counter.

As a moist-tobacco user himself, he shares the story of recently asking for a can at one of his stores: “The clerk just turned up her nose on me, and said, ‘You do that?’ ”

Click here to download full article