Open Pantry Tests the Waters
Retailer gives away bottled water with purchases of coffee and fountain drinks.
It’s difficult to talk about water at Open Pantry without the conversation becoming enmeshed in coffee talk. So intertwined are the two because of a year-old promotion that gives customers a free half-liter bottle of water with coffee purchase.
Jim Fiene, COO of the Pleasant Prairie, Wis.-based chain, refers to the program as the company’s economic stimulus package, giving customers the chance to “untax your thirst.”