Open Pantry Tests the Waters

Retailer gives away bottled water with purchases of coffee and fountain drinks.

Linda Abu-Shalback Zid, Senior Editor

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It’s difficult to talk about water at Open Pantry without the conversation becoming enmeshed in coffee talk. So intertwined are the two because of a year-old promotion that gives customers a free half-liter bottle of water with coffee purchase.

Jim Fiene, COO of the Pleasant Prairie, Wis.-based chain, refers to the program as the company’s economic stimulus package, giving customers the chance to “untax your thirst.”

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