Kellogg's Launches 'Feed Your Fandom' Football Promotion
By Brett Dworski on Aug. 23, 2018ELMHURST, Ill. -- The Kellogg Co. is giving football fans the chance to win big money with its new "Feed Your Fandom" fall promotion—a contest won solely by purchasing a variety of the brand's snacks in convenience stores and other retail outlets.
To enter the sweepstakes, consumers simply photograph their receipts of qualifying purchases and upload them to Kellogg’s Family Rewards website. The photos must be uploaded within two weeks of purchase. Consumers who prefer not to take photographs may enter by purchasing a Kellogg-connected loyalty card.
Patrons have until Aug. 14, 2019, to enter. Once all entries are complete, Kellogg will select multiple grand-prize and first-place winners—the prizes being $10,000 and $1,000, respectively.
Here are the snack brands consumers can purchase to enter the contest …
Photograph courtesy of Kellogg's
1. Cheez-It
Cheese-cracker giant Cheez-It is one of five brands consumers may purchase to enter the sweepstakes. Kellogg’s is also redesigning Cheez-It’s packaging specifically for the contest.
Customers seeking entrance may purchase Cheez-It’s in the following package sizes and varieties:
- Cheez-It Crackers Grooves Cheddar Ranch (9-ounce)
- Cheez-It Crackers Grooves Sharp White Cheddar (9-ounce)
- Cheez-It Crackers Hot & Spicy (12.4-ounce)
- Cheez-It Crackers Original (7-ounce, 12.4-ounce and 21-ounce)
- Cheez-It Crackers Snack Mix Original (10.5-ounce)
- Cheez-It Crackers White Cheddar (7-ounce and 12.4-ounce)
Photograph courtesy of Kellogg's
2. Pringles
To qualify for the sweepstakes, consumers may also purchase Pringles in the following package sizes and varieties:
- Pringles Crisps Extra Hot (5.5-ounce)
- Pringles Crisps BBQ (5.5-ounce)
- Pringles Crisps Cheddar Cheese (5.5-ounce)
- Pringles Crisps Original (5.2-ounce)
- Pringles Crisps Sour Cream & Onion (5.5-ounce)
Photograph courtesy of Shutterstock
3. Rice Krispies Treats
Kellogg’s Rice Krispies Treats Squares Original is the only Rice Krispies variety in the contest. It comes in 6.2-ounce and 12-ounce sizes.
Photograph courtesy of Shutterstock
4. Famous Amos
Cookie-loving patrons are in luck: Kellogg’s Famous Amos cookies are another brand customers may purchase to enter the contest. Consumers can buy them in Chocolate Chip and Chocolate Chip Pecan flavors, both in 12.4-ounce packages.
Photograph courtesy of Shutterstock
5. Keebler Town House
Keebler Town House rounds out the brands that consumers may purchase to enter the sweepstakes. Consumers may purchase the following Keebler Town House products:
- Keebler Town House Crackers Flipsides Original (9.2-ounce)
- Keebler Town House Crackers Original (13.8-ounce)
- Keebler Town House Pita Cracker Mediterranean Herb (9.5-ounce)
- Keebler Town House Pita Cracker Sea Salt (9.5-ounce)
Photograph courtesy of Shutterstock