Snacks & Candy

Snickers 'Share' Offering

Mars running Twitter contest for ice cream bar brand

HACKETTSTOWN, N.J. -- Mars Chocolate North America recently announced that the Snickers Ice Cream brand is taking to Twitter to give Americans the opportunity to win 1,000 Snickers Ice Cream bars with a single tweet. There's only one catch: The winner will have to share.

This summer, Snickers Ice Cream is challenging consumers to find the most creative ways they would share 1,000 Snickers Ice Cream bars with friends, family, colleagues or whomever they please.

In a contest that began July 19, consumers can enter by tweeting @SnickersIceCrm with how they would share 1,000 Snickers Ice Cream bars. The three respondents with the best, most creative tweets will win 1,000 ice cream bars to share in the manner of their choosing.

Entries will be accepted until midnight on August 9. Consumers can tweet one entry per day during the contest. Snickers Ice Cream will announce the winners via Twitter at @SnickersIceCrm.

Mars Chocolate North America, Hackettstown, N.J., is the North American chocolate operations of Mars Inc. Based in McLean, Va., Mars Inc. has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.

Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley: Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.

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