How Digital Marketing and Location Intelligence Can Work Together to Drive Sales
Join Gasbuddy, the world’s largest community-based fuel app, and location intelligence leader Cuebiq, as they showcase how fuel retailers can get the most out of their digital marketing programs. Our experts will define three campaign tactics that help you drive foot traffic, optimize on campaign effectiveness in real-time, evaluate campaign performance after completion, and in turn, increase sales.
You will discover how to:
- Identify the right audience: Who should you target and how should you target them?
- Bridge the gap: What is the offline impact of your online campaign? Which metrics will help you best assess performance?
- Maximize ROI: What is the right KPI? How to optimize in real time?