Casey’s General Stores Inc. has forged a new partnership with MarketDial, a retail analytics platform. MarketDial will provide test-and-learn software, data analytics and other client services for the regional convenience-store retailer.
The partnership will allow Casey’s to “democratize” in-store testing by providing a centralized solution that automates the data science needed to develop and analyze statistically valid brick-and-mortar tests, the companies said.
The partnership will help Casey’s “enhance the customer experience,” said Johnny Stoddard, chief customer officer and cofounder of Salt Lake City-based MarketDial.
“We are very excited about the opportunity to gain greater insights into how our strategic store initiatives perform and then use those insights to better inform our decisions,” said Pierre Hakim, vice president of data and analytics for Casey’s. “Our partnership with MarketDial will help us learn fast and invest in those initiatives we know will provide the most value to our guests.”
MarketDial helps retailers create a culture of experimentation for their physical locations with a user-friendly in-store testing solution, it said.
- Casey’s General Stores is No. 3 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of convenience-stores chains by total number of company-owned locations.
Ankeny, Iowa-based Casey’s has more than 2,400 convenience stores in 16 states.
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