Technology/Services

Circle K Selects KSS

Will use PriceNet to set daily fuel pump prices

TEMPE, Ariz. -- Circle K Stores Inc., a subsidiary of Alimentation Couche-Tard Inc., has selected the KSS PriceNet solution to automate the chain's fuel pump pricing process, fuel pricing automation and optimization solutions provider KSS has announced. Terms were not disclosed.

Tempe, Ariz.-based Circle K, with more than 2,100 sites across the United States, will use KSS PriceNet to ensure that its fuel prices are strategically appropriate at all locations. KSS is the leading provider of store and fuel center price optimization solutions to the convenience, [image-nocss] grocery and drug store industries.

"The KSS PriceNet solution will allow Circle K to automate the fuel pricing process," said Bob Stein, CEO of KSS' fuels division. "Using KSS PriceNet, Circle K will be able to react quickly to changing market conditions to ensure that it is delivering consistent value to their consumers."

PriceNet is an intelligent fuel price management system with the ability to accurately track volume and competitive price moves in the market and manage fuel pump pricing, by grade of fuel and by location. Using the KSS library of consumer demand models, PriceNet provides the basis for understanding and forecasting consumer fuel demand across each store and fuel center, as well as the inter-relationships of these purchases.

Florham Park, N.J.-based KSS is the leading supplier of comprehensive pricing intelligence, optimization and execution solutions to the convenience retail, grocery, chain drug and petroleum industries, helping retailers manage in excess of $50 billion annual revenue from more than 15,000 outlets. Retailers use KSS solutions to add discipline to the pricing process, help make better-informed pricing and promotional decisions and implement decisions more efficiently. KSS software is available as an on-site, fully integrated system.

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