TORONTO -- The Golden Pantry Food Store chain of convenience stores and National Oil & Gas Inc., a marketer of Marathon and other fuel brands, both recently conducted trials using iSIGN Media Solutions Inc.’s Smart Antenna technology for broadcasting of messaging and have seen increases in traffic and sales, according to an update by iSIGN.
For Bogart, Ga.-based Golden Pantry, the results have shown that the brands and the proprietary Golden Pantry products experienced a sales lift ranging from 10% to 26% during the trial period, according to iSIGN.
For Bluffton, Ind.-based National Oil & Gas, locations have seen an increase in foot traffic of 10% to 12 % and increased revenues and profit margins, iSIGN said.
iSIGN said it has met and discussed expansion with Golden Pantry, National Oil & Gas and other brands conducting trials with its technology. It is seeking additional potential convenience store/gas station installation sites for its Smart Antennas.
Based in Toronto, iSIGN is a data-focused, software-as-a-service (SaaS) company that is a leader in gathering point-of-sale (POS) data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights.
Creator of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumers' mobile devices in proximity and with real-time proof of redemption.
iSIGN's data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors. These insights enable smarter business decisions and provide increased ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via Bluetooth and WiFi connectivity in complete privacy as opposed to iBeacons, apps, downloads and required surrendering of personal information. iSIGN generates preference-based, predictive "clean data" without compromising consumer privacy, it said.
Partners include IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc.
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