LA CROSSE, Wis. -- The American Speed Association Midwest Tour (ASAMT) presented by Echo Outdoor Power Equipment has announced a new partnership with Kwik Trip Inc. as the title sponsor for the automobile racing tour effective immediately.
[Kwik Trip marketing director] Gary Gonzcy and I have been working on this for months, trying to build a perfect relationship that benefits Kwik Trip, the ASA Midwest Tour, and our customers, ASAMT vice president Steve Einhaus said. We are extremely happy to say that this takes our series to the next level and allows [image-nocss] us to put together one of the best promotional and marketing programs in the country. We are working together to create a top-notch promotional program that includes all aspects of advertising, promotion, driver appearances and autograph signings and onsite race day displays for Kwik Trip. They have developed a traveling promotional team to attend all of our events to display new products. This shows their dedication to the Midwest Tour by providing us with the tools that both organizations need to be successful and keep growing.
He added, We are developing a member package that will provide discounts for everyone that follows the series and will allow them to save money on purchases at Kwik Trip every day of the week. Details on the member program will be available in the near future. All ASA Midwest Tour registered drivers, their crews and families will be eligible to participate.
Consumers can enjoy Kwik Trip's Karuba Coffee featured at the Karuba Bar, coffee house flavored coffee, cappuccino, lattes and steamers. The Hot Spot hot foods bar has been expanded in stores and is filled with a variety of freshly baked breakfast sandwiches, cinnamon rolls, hamburgers, cheeseburgers, corn dogs, pizza slices, and fresh baked oversized cookies. Kwik Trip also includes a fresh foods cold case offering customers healthy food choices including fresh salads, fruits and vegetables. Kwik Trip's newest itemCheese Mountain Take n' Bake pizzacomes with a variety of toppings and is available in the pizza case.
I have been an avid race fan my entire life and this is by far one of the best grass roots short track programs I have ever seen and we're just getting started, said Gonzcy. In a very short time, they have put together what I feel will make an immediate impact on the success of area racetracks and will give the race fan everything that they ask for. They have been very innovative in their strategy of bringing back the excitement in short track racing by providing everyone with the tools they need to get to the track.
He added, We are delighted to be able to link ourselves to a fresh new organization that has a direct impact on our customers. Race teams and their fans are the most brand loyal customers in the country and we feel that this is a great promotional tool for the Kwik Trip organization. It's an honor for us to be the title sponsor of the ASA Kwik Trip Midwest Tour and we'll be together for many years to come and we look forward to opening day.
Race teams can particularly benefit from Kwik Bucks. Points are earned for every gallon of diesel fuel purchased at Kwik Trip or Kwik Star locations and are redeemable for cash.
The partnership between the two organizations is carried through to the Touring Star program for which Kwik Trip is also the title sponsor; the Kwik Trip Touring Stars will be announced soon, the company said.
Fans are encouraged to patronize the local Kwik Trip and Kwik Star stores surrounding the scheduled venues on ASAMT race days for car and driver appearances and other promotions.
ASAMT, Daytona Beach, Fla., will celebrate opening day April 28, 2007, at the Elko Speedway in Minnesota. Lake Zurich, Ill.-based Echo is a developer and manufacturer of professional-grade hand-held outdoor power equipment.
La Crosse, Wis.-based Kwik Trip owns and operates more than 326 Kwik Trip and Kwik Star stores in parts of Wisconsin, Minnesota and Iowa.
In other industry-relates racing news:
The Wm. Wrigley Jr. Co., Chicago, has announced a partnership with Evernham Motorsports and driver Kasey Kahne, in which the 2006 NASCAR NEXTEL Cup Series wins leader will drive the No. 9 Wrigley's Doublemint Dodge during the NASCAR Busch Series race at Phoenix International Raceway on Nov. 10, 2007. The No. 9 Wrigley's Doublemint Dodge will feature a green paint scheme. Each of the cars in the Wrigley's racing teamMontoya's black and red No. 42 Wrigley's Big Red Dodge, Sorenson's yellow No. 41 Wrigley's Juicy Fruit Dodge and Stremme's blue No. 41 Wrigley's Winterfresh Dodgewere designed with paint schemes that mirror the packaging of these chewing gums. Richard Petty has become Goody's Headache Powders' spokesperson for life, the first time a current or former NASCAR driver and a sponsor have agreed to lifetime terms. Goody's is owned by GlaxoSmithKline Consumer Healthcare, Philadelphia. ExxonMobil, Fairfax, Va., and Penske Racing have announced that 2006 Indianapolis 500 winner Sam Hornish Jr. will drive the No. 12 Mobil 1 Dodge in seven NASCAR Busch Series races during the 2007 season. The three-time IndyCar Series champion will join fellow Penske Racing drivers Ryan Newman and Kurt Busch for a limited schedule as Penske Racing expands its presence in the NASCAR Busch Series in 2007. ExxonMobil also will continue its sponsorship of Ryan Newman during the 2007 Nextel Cup Series season. NOS Energy Drink, Concord, N.C., has announced that it will sponsor the No. 62 Andy Belmont Racing entry at the Daytona 200 ARCA RE/MAX Series opener. NOS Energy Drink is widely distributed in the Southeast through multiple distributors and retail locations including 7-Eleven and Circle K. NOS Energy Drink will remain as an associate sponsor of ABR for the balance of the 2007 ARCA RE/MAX Series season, with product samples, retail promotions and interaction with fans throughout the year. Fuze Beverage and Holley Performance Products partnered in 2005 to create NOS Energy Drink. Available in 16-oz. cans and 22-oz. and 11-oz. resealable plastic bottles, NOS Energy Drinks can be found nationally in convenience stores, grocery stores and speed shops. Also, NOS Energy Drink will once again partner with Jason the Hitman Martin on the 2007 World of Outlaws tour. The company partnered with Martin in 2006 during his rookie season. Martin's car has completely been redesigned for 2007 staying in line with the paint scheme that adorned his midget at this year's Chili Bowl with the No. 36 NOS Energy Drink/Mafia Motorsports entry. The NOS Energy Drink team will kick off the season with the King of 360's race at East Bay Raceway Park during the 2007 Winternationals.
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