WAUSAU, Wis. -- R-Store, the convenience-store chain operated by Riiser Energy, has announced the launch of its new mobile app through of OpenStore by GasBuddy.
The R-Stores are taking a new approach to convenience by creating a free app for their on-the-go customers. By downloading the new app, customers will receive a coupon for a free 20-oz. soda, and they will be entered to win $500 every week from April 8 through May 27. The app can be found by searching for R-Store in a phone's app store, visiting riiser.com for the link, or scanning a QR code at any R-Store location.
The R-Store app gives customers the opportunity to plan travel routes, get weekly specials, earn game rewards and check Wisconsin lottery results.
"We are excited to connect with our customers on a new level. This app allows them to access our special product offerings immediately which is a significant benefit to them," said president and CEO Jim Kemerling. "We are ecstatic to share this with our customers as it gives them the opportunity to know who we are, what we stand for and that we are here to serve them."
As one of the first convenience store chains in Wisconsin to offer a mobile app, the company will use the app to thank customers for their loyalty.
"R-Store keep their customers first in mind. That's where the OpenStore solution comes into play," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "Using OpenStore, R-Store is able to provide customers with a targeted digital experience to increase customer loyalty and drive traffic into store."
OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one location.
Based in Wausau, Wis., Riiser Energy owns and operates 29 R-Store convenience stores, a fleet of 25 delivery trucks.
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