Technology/Services

Reed Oil Selects ADD Systems

Implementing enterprise software across business units including 10 Last Minit Mart c-stores

NEW CASTLE, Pa. -- Reed Oil Co. Inc./21st Century Energy Group has selected Advanced Digital Data Inc. (ADD Systems) as its technology partner.

Last Minit Mart

New Castle, Pa.-based Reed Oil has operations in western Pennsylvania and eastern Ohio and a service area that covers Pennsylvania, Ohio and West Virginia. It is using ADD Systems software across multiple business units that consist of heating oil, propane, lubricants, wholesale, company-operated convenience stores and a gas station dealer network.

Using the ADD Systems cloud solution, the multi-month implementation consisted of the latest ADD Energy E3 software, followed by ADD eStore with Atlas Business Intelligence for its 10 Last Minit Mart convenience stores.

“Moving all our software off our servers and on to the cloud relieved us from having to monitor a piece of equipment and handle backups on a daily basis. This decision provided us more time to dedicate to other aspects of our business,” said Jason McFerren, Reed Oil systems analyst. “Migrating all of our business aspects to ADD Systems allowed us to keep all of our management software in one location, under one vendor, and making the software support aspect of the software something we could now easily manage.”

Bruce C. Bott, president of ADD Systems, said, “Reed Oil Co. elected to migrate all of their in-house servers to the ADD Systems cloud offering and utilized nearly our entire suite of products. They are a diversified company that has multiple business units; that’s where a client can really see how wide and deep our solutions are.”

ADD Energy E3 is a backoffice system equipped with accounts receivable, service management, delivery management, inventory, credit and collections. ADD Energy E3 provides push technology, an integrated credit-card validation module, integration of Microsoft Dynamics GP and a customer summary display module that provides a 360-degree view of customers.

ADD eStore is an enterprise software application that supports home office and backoffice operations for the convenience-store and gas station industry. It provides tracking, analysis and management of sales, purchases and inventory for multi-store operators. Atlas Reporting is a comprehensive business intelligence solution that turns mountains of data into actionable information that can be used to make critical and timely business decisions.

Since 1973, Flanders, N.J.-based ADD Systems has been a leading provider of software for the petroleum, propane, wholesale, gasoline and convenience-store industries. Their software solutions include ADD Energy E3, ADD eStore, Atlas Business Intelligence, RAVEN and Pegasus mobile truck computers and SmartConnect a Web services gateway.

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