FORT MYERS, Fla. -- DCR Strategies Inc., the official licensee of TruCash, has developed the first self-funding re-loadable debit Gift/Rewards Card that offers mobile consumers up to 25 cents off every gallon purchased, at no cost to convenience store/petroleum groups.
Dubbed The Future Card, it starts with a familiar gift-card platform and adds a number of innovations; the result is a power-packed offering that expands the menu board of features for the mobile consumer and targets new potential markets for the retail petroleum/c-store operator.[image-nocss]
The Future Card is an instant winner with high-impact customer appeal that will reshape the c-store industry, redefine loyalty and capture new customers for a number of future fill-ups, said George Benson, vice president, petroleum for DCR Strategies, Fort Myers, Fla. Best of all are the huge savings on credit-card processing fees and the fact that everyone is instantly approved.
The Future Card is activated in real time, can be easily re-loaded and is offered at any dollar level the customer chooses, with few restrictions. Depending upon client preferences, this state-of-the-art card is fully customizable and co-branded, thus doubling as a loyalty rewards card with debit ATM withdrawal capabilities, if optioned.
This program is one of the most aggressive ever offered in the c-store industry said Diana Fletcher, president of DCR Strategies, licensors of TruCash. With no customer approval process and no client administration, the program has a much wider appeal than other credit-card-based programs with margin impacting fees.
With offices in Arizona, Florida and Toronto, DCR Strategies Inc., authorized user and licensee of TruCash, is a privately owned relationship marketing company. The company provides loyalty, stored-value, payroll and gift-card solutions for B2B and B2C applications.
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