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automotive

Fuels

VP Named Official Fuel Provider of International Motor Sports Association

 Dec. 19, 2013

Sponsorship brings opportunities to support brand program, new products

General Merchandise/HBC

VP Introduces VP Powerwash Cleaner

 Nov. 01, 2013

New product designed for off-road, powersport and r/c hobby applications

General Merchandise/HBC

Antifreeze Sales Trend

Oct. 17, 2013

Antifreeze sales in convenience stores took a hit in 2012, but more recent data shows a turnaround in 2013.

General Merchandise/HBC

VP Racing Fuels Release of 'Dragnastics' Video

Oct. 09, 2013

VP Racing Fuels offering nontraditional marketing support for retail partners

General Merchandise/HBC

Heavy Precipitation Spurs Wiper Growth … Except When It Doesn't

Oct. 04, 2013

Previous above-average precipitation already accounted for purchase, says NPD

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