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Beverages

Peacock Steps Down at A-B

 Jan. 24, 2012

Zone president Edmond succeeds on of last pre-InBev holdovers

Beverages

Bud Light Platinum Makes Early Debut in Texas

 Jan. 23, 2012

A-B InBev officially rolling out sweeter brew Jan. 30; Super Bowl ad spot expected

Beverages

Heineken Offers Multi-Channel Retail Program

Jan. 18, 2012

Offers chance to win "Ultimate Viewing Party" in Las Vegas

Beverages

Sunoco's Craft Beer Exchange Expands Across New York

Jan. 12, 2012

Growler program added at APlus stores in Syracuse, Albany, other markets, with more planned

Beverages

Coors Light Takes the No. 2 Brew Spot

Jan. 11, 2012

MillerCoors brand overtakes A-B's Budweiser, but Bud Light retains No. 1 position

Beverages

Tecate Kicks Off National Retail Program to Celebrate 'Caracter' of Football

Jan. 10, 2012

Bilingual POS materials, promotions to build excitement amongst Hispanic fans

Beverages

Michelob Ultra 19th Hole Coming this Spring

Dec. 30, 2011

Line extension infused with lemonade and iced-tea flavors

Beverages

Heineken Launches Soccer Promotion

Dec. 28, 2011

Heineken and the UEFA Champions League are once again joining forces to bring the spectacular artistry and competition of Champions League soccer to U.S. fans.

Beverages

City Mulls C-Store Liquor-License Ban

Dec. 27, 2011

Alleges stores are magnets for loitering, fighting, other crimes

Beverages

Long's Shot

Dec. 26, 2011

Miller Lite is MillerCoors CEO's big challenge

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