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New survey shows preferences vary widely with age
Drinks available in three flavor combinations
Interest grows for drinks that improve hydration, energy, performance, focus and more
Sparkling options meant to be 'exotic and unexpected'
Drink types range from water to soda and more
Association helps retailers identify healthy products and define their better-for-you sets
Two new line extensions invoke the heat of Hades and cold of the frozen tundra
Retailer creates a three-tier strategy: value, national-brand equivalents and premium
15 commercials suggest the state of packaged drinks
Bottled water sees strong demand for carbonation and value-added attributes