carbonated soft drink

Beverages

Sprite Brings Back LeBron's Mix

New name, packaging announce LTO's return

Beverages

PepsiCo Shines Light on New Mtn Dew

DEWshine to hit shelves next week in glass bottles

DPSG ready to roll the dice on latest innovation strategies

Meanwhile, federal committee recommends nationwide soda tax

More than half expect disruptions; Coca-Cola committed to smooth shift

Loyal customers select new logo for frozen carbonated beverage program

Harris Poll reveals which categories sway consumers one way or the other

CRU: Best practices to win the race of category performance

What's the real reason millennial consumers don't drink soda?

As consumers and retailers seek more from their beverages, major manufacturers have mined multiple ways to draw their attention. Here’s a look at where their research and development teams moved in 2014.

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