energy drinks

General Merchandise/HBC

AGs Take Aim at Leading Energy-Shot Brand

5-hour Energy vows to fight false-advertising claims

Beverages

Kangaroo Express Joins Red Bull for Rallycross Races

Signs on as retail partner for Charlotte, Daytona

Aggressive price positions on mainstream teas, juices, energy drinks and flavored waters have often been de rigueur. But as competition percolates across single-serve subcategories, it’s not uncommon to see aggressive pricing for premium and superpremium brands, too. This troubles some retailers.

Five opportunities to embrace as CSD sales drop

New York City loses extra-large-soda battle; CSPI fires new shot at energy drinks

Limited-edition yellow can joins red, silver and blue lineup

Partners with Polar Beverages to expand energy-drink presence

As NYC fights to limit sugary drinks, LA mulls safety warnings

With a healthy jump over Memorial Day weekend, season off to a solid start

New beverages target teenagers without caffeine or taurine

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