juice

While convenience store sales of shelf-stable juice and fruit drinks were largely soft in 2013, there were bright spots in lemonade—unit sales up 10.6%—and in coconut waters. In refrigerated, smoothies provided a lift, and in canned juice and fruit drinks, a new item—Mountain Dew Kickstart—propelled the segment forward.

What follows on this page and in the rest of this special Category Management Handbook issue of CSP magazine are highlights of category performance in 2013. We hope this handbook provides a helpful road map for the coming year and highlights opportunities for convenience stores.