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loyalty

Fuels

BP Seeks to 'Invigorate' U.S. Brand

 Feb. 01, 2012

Campaign includes fuel relaunch, marketing program, new loyalty technology

Technology/Services

Hess Extends Fuel Card Contract

 Feb. 01, 2012

Fleet One will continue as issuer, processor of branded fleet fueling card until 2019

Technology/Services

CITGO 2012 Roundtables to Showcase New Programs

Jan. 25, 2012

This year's meetings will tout reward, loyalty offers, enhanced mystery shop, more

Company News

ExxonMobil Eyes New Loyalty Offer

By Carole Donoghue on Jan. 25, 2012

Discount deals may be nice, but they don't necessarily generate repeat business.

Technology/Services

'Gas Station of the Future'

Jan. 23, 2012

Intel showcases technology in use by Petrobras at NRF show

Technology/Services

The Next Step for 'Speedy Rewards'

By Steve Holtz on Jan. 23, 2012

Speedway working on new platform to further drive decade-old loyalty program

Technology/Services

Slow Motion

Jan. 20, 2012

Retailers slow on social, mobile, local ("SoMoLo") response, study finds

Technology/Services

The Cost of Discounting

Jan. 19, 2012

Many loyalty programs are at risk of becoming commoditized, says Colloquy

Company News

C-Stores, Gas Stations 'Dealing' With Social Media

Jan. 17, 2012

22% of consumers who "liked" gas brand, c-store chain are frequent/loyal customers: NPD

Technology/Services

Brookshire's Rolls Out YourPoints Program

Jan. 16, 2012

In several of its markets, Brookshire Gorcery Co. has recently announced an new concept called "YourPoints" to reward customers with savings on gasoline and groceries.

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