loyalty

Technology/Services

Kum & Go Grabs Social Media Honors

Recognized for Facebook fountain-drink campaign

Technology/Services

TA Launches New TruckSmart In-App Purchase Feature

New Reserve-It! enables mobile credit-card payment for parking

Look to replicate loyalty program’s success in other markets

What retailers are chasing when they should be focusing on ROI

Launches digital group to enhance ‘guest experience,’ build loyalty

Partners with First Bankcard on rewards, discount program

First time all of grocer’s centralized convenience-store banners have jointly participated

Will offer the mobile-payment service at nearly 15,000 gas stations

Launching new media model to develop, monetize ads, content, games

Consumer segmentation key to boosting loyalty

  • Page 62