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loyalty

Technology/Services

Thorntons Reintroduces Swipe to Save Program

 Oct. 28, 2015

Offering “stackable” savings that can be combined with other rewards

Technology/Services

Millennials Just Want to Have Fun … Loyal Fun

 Oct. 26, 2015

But most people want “economical” fun

Technology/Services

Cumberland Farms’ Billion-Dollar Fillup

Oct. 20, 2015

Gives away free year of gas to SmartPay customer whose stop achieved milestone

Foodservice

Menu-Labeling Booby Traps, Land Mines

By Abbie Westra on Oct. 19, 2015

Ten sneaky sections of the upcoming FDA calorie-count mandates

Foodservice

7-Eleven: Seven Days, Seven Cups of Coffee

Oct. 12, 2015

Retailer giving 7Rewards customers free java, one a day for a week

Technology/Services

‘Sweet Spot’ Bundling

By Angel Abcede on Oct. 11, 2015

Using POS transaction-log data to design in-store promotions

Technology/Services

Branding in a Digital Age

By Angel Abcede on Oct. 02, 2015

Vox exec says audience wants smart reporting, advertising

Company News

Mark Wahlberg Teams Up With CITGO for Fenway Fete

Oct. 02, 2015

Company sponsors red carpet at burger joint’s grand-opening event to promote app

Technology/Services

Good Oil Gets New App, Website

Oct. 01, 2015

Enhances customer loyalty with OpenStore by GasBuddy

Company News

Chevron Partners With Tampa Bay Buccaneers

Sep. 29, 2015

Signs multi-year sponsorship with football team for game-day promotions

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