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First additions to cola line made with real fruit juice
Manufacturers looking to drive sales, send a message or both
Adrenaline Shoc targets active fitness enthusiasts
Bang files trademark infringement lawsuit against Monster Beverage Corp.
New look to debut in time for summer consumption
Adds to ‘Rockin’ line of RTD beverages
Claims false advertising, seeks to ‘set the record straight’
Retailer first to offer Green Apple drink with promotional giveaway
Launch of 16-ounce cans targets gamers
Bottled waters, RTD coffee, energy drinks and other segments increasing distribution