Snacks: Salty Snacks 2014
C-store sales of salty snacks were a mixed bag in 2013. The largest segment, potato chips, saw units off 2.6%, and cheese and corn snacks both lost unit volume as well. On the upswing: tortilla/tostada chips, snack nuts, pretzels, trail mixes and ready-to-eat popcorn, among others.
Salient Salty Snack Trends
More than 90% of households in the United States report using a salty snack in the past 30 days, and very few households limit themselves to only one or two kinds of salty snacks.
The trend toward craft snacks is rising from start-up artisanal companies taking on stalwart c-store snack types such as jerky and chips, as well as established CPG firms adding an artisanal flair to their legacy lines. It shows no sign of stopping, and c-stores are well positioned to ride the wave.