store design

Chevron stands alone as other oil companies, most recently Hess, have divested their company-run locations. While it has whittled the number of company-owned and -operated sites (COCOs) from a peak of roughly 600 to 330 sites today, Chevron remains committed to maintaining a direct retail presence.

If you’re passing through St. Regis, Mont., it’s hard to not stop. If the billboards advertising huckleberry milkshakes aren’t enough to make you pull in, the look of the place just might. The St. Regis Travel Center’s fun signage promoting its gift shop, restaurant, casino and aquarium are enough to make passersby hit their brakes and go inside.