SANTA CRUZ, Calif. — A new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes from Verve Coffee Roasters comes in three flavors: Original, Chocolate and Honey Lavender, the last of which is a first-to-market flavor in the category, the company said.
These lattes average 40 to 50 fewer calories per serving and two to three grams less sugar compared with similar products, the Santa Cruz, Calif.-based specialty coffee company said.
The process of flash brewing coffee is similar to making cold-brew coffee. Flash-brewed coffee has been chilled rapidly, locking in maximum flavor, according to Atlas Coffee Club. It is served over ice.
“We make thousands of delicious lattes every day between all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high-quality ingredients that we use at retail,” said Colby Barr, co-founder of Verve Coffee Roasters. “Our team has been working to perfect our Flash Brew Oatmilk Latte recipe for several years to ensure it is unlike anything anyone has tasted.”
The new Flash Brew Oatmilk Latte category is an alternative milk extension of Verve’s Direct Trade Flash Brew, the brand’s first RTD product that launched in 2018, the company said. In expanding the brand’s RTD category, Verve developed a proprietary recipe of oat milk formulated to showcase the flash brew nitro-infused coffee resulting in a crafted-from-scratch innovation.
The three flavors are:
- The Original: A creamy and balanced coffee profile without sacrificing the strength and presence of the coffee.
- Chocolate: Rich, thick, dark and decadent, this flavor appeals to the dessert coffee drinker looking for a marriage of rich cocoa and smoothness.
- Honey Lavender: For someone seeking lighter notes, this is a slightly sweet floral perfume with a subtle, refreshing lift.
“Our Flash Brew Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection,” said Baker Carroll, Verve’s head of RTD. “In our minds, a beverage that is designed for convenience is not exempt from the meticulous crafting process that all of our products go through. As always, we strived to create something that speaks to our integrity in sourcing, roasting and finding the highest-quality ingredients that showcase the uniqueness of the flavors and create a beautifully rounded beverage that we can stand behind.”
Founded in 2007, Verve Coffee Roasters fuses craft, culture and communities behind its coffee and has a retail presence across the globe from Los Angeles to Tokyo.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.