PALM BEACH GARDENS, Fla. -- Attitude Drinks Inc., a beverage brand development company and creator of the Phase III Recovery brand, has announced increased activity in sales and marketing efforts through April 2012, throughout the Boston metropolitan area.
Attitude Drinks said it has seen a significant increase in sales not only with Tedeschi Food Shops, but elsewhere within the Great State/Blue Coast Beverages distribution system. Specifically, sales through Great State Distribution and Tedeschi Food Shops nearly doubled when comparing April 2011 to April 2012, the company said. April sales represent an 87% increase for Phase III since the product introduction into the Great State/Blue Coast Beverage distribution system just over a year ago. In addition, Phase III has recently been authorized and is now being sold into Market Basket, a supermarket retailer in the Boston area, along with a number of independent retailers representing various sales channels from fitness centers to convenience stores.
"The growth of Phase III Recovery in New England, which began in Boston last year in Tedeschi Food Shops, is continuing at an impressive rate as convenience stores and retailers authorize it. The addition of Demoulas Market Basket to our retailer family is extremely gratifying," said Jack Shea, executive vice president of sales at Attitude Drinks.
"I strongly believe we have just scratched the surface on our growth potential with Phase III Recovery," said Steve Monaco, director of purchasing at Tedeschi Food Shops. "Niki Fuller and Jack Shea have done an outstanding job as ambassadors of the brand. The continued focus in the Boston market will reap substantial benefits in 2012. Tedeschi Food Shops is proud to be a partner of Attitude Drinks and the Great State/Blue Coast Beverages distribution system."
Great State Beverage in New Hampshire and its wholly owned subsidiary Blue Coast Beverage in Mattapoisett, Mass.
Established in 1923 in Rockland, Mass., Tedeschi Food Shops is a family-owned and -operated New England convenience store chain with more than $600 million in annual revenue. The company operates 190 c-store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut. Tedeschi Food Shops provides its customers with a family of proprietary brands: TD's Deli and Tedeschi Fresh Foods, Tedeschi Select and Tedeschi Fuel.
Palm Beach gardens, Fla.-based Attitude Drinks offers a pure milk recovery drink. Phase III is sold in local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online.
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